Hi, I'm Borba
This is my corner without many rules. I live and write about AI, marketing, life and my infinite curiosity.
This is my corner without many rules. I live and write about AI, marketing, life and my infinite curiosity.
Inspired by Derek Sivers' nownownow.com project. A page that answers "what are you doing now?", more useful than an About nobody cares about.
Living in Floripa with @rxfaela. From here we run a content and advertising agency for local businesses.
HEAVILY immersed in AI, mainly using Claude Code, Cursor, Midjourney (and ChatGPT obviously).
Constantly tweaking this website and fighting with whatever my current AI robot is — sometimes it's a genius, sometimes it has an IQ of 10.
Reading Derek Sivers. Finished Agassi's book and I'm in a mini tennis rabbit hole (never played or watched but I'm having fun).
Dedicating myself a bit more to guitar because I have the terrible habit of always playing the same things.
Some things I write around
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Recent projects mixing content, strategy and applied AI
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Project image carousels
Developed web projects
