Hi, I'm Borba
I work at the intersection of marketing, content, and AI. I don't sell tools, I sell strategic clarity and execution that ships.
I work at the intersection of marketing, content, and AI. I don't sell tools, I sell strategic clarity and execution that ships.
Inspired by Derek Sivers' nownownow.com project. A page that answers "what are you doing now?", more useful than an About nobody cares about.
Living in Floripa with @rxfaela. From here we run a content and advertising agency for local businesses.
HEAVILY immersed in AI, mainly using Claude Code, Cursor, Midjourney (and ChatGPT obviously).
Constantly tweaking this website and fighting with whatever my current AI robot is — sometimes it's a genius, sometimes it has an IQ of 10.
Reading "Postmortals" and "A morte é um dia que vale a pena viver".
Dedicating myself a bit more to guitar because I have the terrible habit of always playing the same things.
Some things I write around
Loading posts...
Recent projects mixing content, strategy and applied AI
Loading videos...
Project image carousels
Developed web projects
