Guilherme Borba

Hi, I'm Borba

This is my corner without many rules. I live and write about AI, marketing, life and my infinite curiosity.

Now

Updated in July 2025

Inspired by Derek Sivers' nownownow.com project. It's a page/section that answers 'what are you doing now?', more useful and interesting than an 'About' that nobody cares about.

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Living in Floripa with @rxfaela. From here we run a content and advertising agency for local businesses.

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HEAVILY immersed in AI, mainly using Claude Code, Cursor, Midjourney (and ChatGPT obviously).

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Constantly tweaking this website and fighting with whatever my current AI robot is - sometimes it's a genius, sometimes it has an IQ of 10.

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Reading Derek Sivers. Finished Agassi's book and I'm in a mini tennis rabbit hole (never played or watched but I'm having fun).

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Dedicating myself a bit more to guitar because I have the terrible habit of always playing the same things.

Blog

Some things I write around

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📂 Mini Portfolio

Recent projects that mix content, strategy and applied AI

Videos

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Stories

Project image carousels

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Contact

Prefer to talk to me instead of an AI pretending to be social?